If you’re not using data, you’re in trouble
On Monday, Ad Age published an article with a headline that caught my attention: Wells Fargo Aims to Beat Banking-Biz Woes with Data. (Reading the headline, I couldn’t help but think about Wells Fargo...
View ArticleRecognizing and Responding to Demographic Shifts
Last week, Advertising Age published a telling article about the huge demographic shift happening in markets across the United States. For many marketers, the article reinforces a familiar...
View ArticleDistinguishing Good Customers from the Bad
Late last week, Jeff Stephens from Creative Brand Communications wrote a thought-provoking post about growth. In his post, which centered around growth relative to an institution’s customer base, Jeff...
View ArticleThe Average American Household No Longer Exists: the Importance of...
Advertising Age published an article today titled Why You Can No Longer Sell to the Average American Household. The answer offered in the article, which is supported by Census Bureau data, is simple:...
View ArticleResearch, Refine and Reposition: Three Steps to Taking Advantage of New...
There can be little doubt that the economic upheaval of the past two years has caused a dramatic shift in consumer behavior. An article published by ABC News during the early days of the recession...
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The Value of Connection
Last week I was a featured speaker at the Community Bankers Association of Alabama’s Operations and Management Summit – speaking on the topics of marketing and cross-generational mentoring. (A quick...
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Are (Big) Banks in Trouble?
This past Friday an infographic hit my email box that I thought was worth sharing. It pulls data from a variety of sources to help answer this question: Are Banks in Trouble? The infographic’s...
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Study Shows Midsize Banks Not Keeping Up With Demographic Shifts
This morning J.D. Power released its 2014 U.S. Retail Banking Satisfaction StudySM which reveals that despite ongoing public scrutiny, customer satisfaction with banks is at a record high as banks...
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Weekly Wrap-Up 05.02.14
For those who may miss my daily Twitter posts, here’s a quick recap of the stories we’ve been following this week: Mergers, Acquisitions – Expansion, Consolidation CO’s Bellco_CU opens branch in...
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J.D. Power Retail Banking Study: Gen Z has arrived. Is your bank ready?
This morning, as I was preparing to attend the opening of The Financial Brand Forum, the J.D. Power 2015 U.S. Retail Banking Satisfaction Study was released. The report, which you can find here,...
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